Bachelor of Science In Sport Management

"The background in business that I received was absolutely incredible," said Tim Boroski ‘16. "You’re not just a sports management student. You are a business student, learning concepts in accounting, marketing and finance. I can go anywhere with this degree."

Score Big with a Career in Sport Management

Have a passion for sports? Unite your love for the game with a pioneering, business-focused sports management program – the first to be licensed and accredited by the state of Connecticut – and among the first in North America to be accredited by the Sports Management Program Review Council (SMPRC).

With a degree in sport management, you will combine your study off the field with hands-on experience and business training in all facets of modern sports.

What can you do with a sports management degree?
  • Gain the business training you need to contribute your knowledge, creativity and strategic leadership to the industry
  • Learn in an AACSB-accredited and SMPRC-endorsed program that increases your chances of earning a higher, more competitive salary after graduation
  • Prepar detailed marketing plans, sponsorship proposals, and event execution plans
  • Gain business development, negotiation, and communication skills
  • Develop live and digital media content and digital storytelling skills
  • Benefit from mentorship, internship, and job shadowing programs that connect students with sports industry professionals
  • Take advantage of guest speakers, facility tours, and volunteer opportunities that bring the real world to the learning experience

Learn from professors who are dedicated to your success.

Our faculty are leaders and innovators in their fields, bringing both deep professional experience and academic rigor to the classroom.


Opportunities with College Football Playoff and Pro Bowl provide valuable experience, enhance resume

Envision Your Future

The information below is designed to show the many possible careers you could pursue with your major. The research is provided by Encoura, the leading research and advisory firm focused exclusively on higher education. It includes median national salaries and industry growth projections over the next decade. Click here to view the full report.


Marketing Manager

11% Growth 2017-2027


Public Relations Manager

9% Growth 2017-2027


Talent Manager

7% Growth 2017-2027

Selected Courses and Programs
  • This course offers a comprehensive overview of the revenue streams for various types of sport properties including but not limited to tickets, sponsorship, licensing, and media rights.

  • This course will guide students through the application of digital communications and public relations strategies used by real-life sport and esports agencies to engage fandom.

  • This course focuses on the relations between various stakeholders involved in the sports media landscape (leagues, clubs/franchises, governing bodies, event organizers, TV operators, and intellectual property owners) and economics of various types of media, key metrics utilized in negotiation, and sales of media rights.

  • This course focuses on creating functional operations managers within the North American sport landscape, which combines an understanding of business development, daily process, facilities, events, employment and labor, marketing, technology, media, and fan loyalty.

  • This applied course explores sport sponsorship design and strategies and integrates perspectives of sport property, agency, and brand. The course establishes a foundation on how sport sponsorships are negotiated, formulated, evaluated, and activated to achieve business objectives.

  • The University of New 51 offers a wide variety of in-depth courses that create a transformational educational experience for our students. To view the complete list of courses you'll take while pursuing a Bachelor of Science in Sport Management check out the Academic Catalog:

Charger Advantage

Get an inside look at what differentiates the University of New 51 and how your experiences as a student will prepare you for success.

Nationally Recognized Center for Career Development

All University of New 51 students have access to the many resources available through the University’s Career Development Center, which has been named one of the best in the nation by The Princeton Review.

From career assessments, networking, and job shadowing to on-campus interviews and salary negotiation, the Career Development Center provides the skills and connections to identify a meaningful career and an opportunity to pursue your passion.

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AACSB accreditation logo

Our Pompea College of Business is Among the Top 5% Worldwide

AACSB accreditation means that our Pompea College of Business has passed a rigorous set of standards. The faculty, students, programs and research have been closely examined and judged to be of exceptionally high standards.

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Upcoming Events

Various Dates

  • 10 a.m. or 1 p.m.
Next Steps
  • Whether you're still in high school or are transferring from another college, we offer full- and part-time opportunities for undergraduates from inside the U.S. and abroad. The admission process can begin as early as the end of your high school junior year.

    The Application Process

  • We offer a comprehensive financial aid program, with students receiving assistance in the form of grants, scholarships, student loans, and part-time employment. Funds are available from federal and state governments, private sponsors, and from university resources. More than 85 percent of the University's full-time undergraduate students receive some form of financial assistance.

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